My Idea was to Design a

   Wonderfully Versatile Product

My Idea was to Design a

   Wonderfully Versatile Product

This page was created to demonstrate the limitless possibilities of my recent work.  My new drawings are designed using a format called VECTOR art.  It is a special type of digital drawing file that has incredible attributes.  Here are some examples.  My VECTOR drawings can be enlarged to ANY SIZE without losing quality.  In the picture below I've zoomed in to show the crispness of the line as the drawing is sized up.  Unlike blowing up a photograph, which relies on resolution, a VECTOR drawing is based on a mathematical formula uniquely suited to solve the blowup problem.  When I made my first one at about 5 feet x 4 feet I was simply mesmerized.  My images are sent to the printers online.  There, it is printed ON CANVAS and stretched on a custom built wood frame of any specified dimensions.

After careful inspection from my talented team, the product is wrapped and insulated to prevent damage.  It is then shipped UPS  right to your door or to any address you desire.  I am in constant contact and have a great relationship with these professionals.  Turn around time is usually about one week.  If you are not totally satisfied with the product I will personally handle the issue.

 

This technique was devised over a long period of time.  During my four most recent solo shows, I studied what attracted people.  I created a process allowing me to deliver a unique experience to my customers at a great price.

 

INTERACTIVITY was a concept that allowed my customer to be a part of the process.  I realized that my VECTOR drawings were only a STARTING POINT.  Available processes include cropping, collage, color changing, background changes, rotations, size blowup or reduction, combinations with other drawings, you name it. I can work with you (online or in person) to create a drawing you will cherish.

Actual photograph of my vector drawing "DO YOU LOVE ME?" printed on canvas and stretched on 1.5 inch thick wood frame.  Size 60 inches (5ft) x 48 inches (4ft).

Here I want to show the crispness of the Line when the image is BLOWN UP in size.  The Bigger the more Dramatic.  This is not your average drawing...

Here is another photograph of the final product.  This one is entitled "MEATBALL" and was printed as large as I could afford at 72 inches (6ft) X 65 inches (around 5ft).  At the time I was testing the threshold of EXTREME DETAIL and how it would be handled in the blow up process.  It went beyond my greatest expectations.

Picture of the back corner to show the quality of the frame maker.

Another important advantage of Digital Vector Drawings is STORAGE.  My painter peers know all too well that space is limited.  We are all working artists living in different sized apartments where room is an issue.  Having digital files for me is great.  When a customer requests an image, I simply retrieve it from my digital database.

 

PRICE. While I had my shows in the heart of NYC, I observed that in these times people are not willing to spend large amounts money on new emerging artists.  It was my desire to be affordable so that anyone (especially my friends,) would be able to purchase even a large drawing without breaking your bank.

 

PRESERVATION FOR THE FUTURE.  With the new Cloud services available all my work has been carefully organized, categorized, and uploaded to several online storage facilities.  No longer will a fire, a computer failure, or natural disaster be able to ruin my three decades of creative productivity.  This was a great relief.

 

 

Another example of the Blow Up Process.  Also here is an example of Cropping.  These images are all from the master MEATBALL and can be printed separately.  So much we can do...

THE WILD WORLD OF

            LIMITLESS COLOR!

The next step was to add COLOR.  In reference to galleries it is said that you have under five seconds to get a viewer's attention.  Color is a very effective tool to make an impression.  I don't have good photographer lights and equipment but I wanted to show the real product and the dazzling color effects I can produce.  Each print on canvas is sprayed with a high gloss coating and is vibrant when experienced in person.

The Color reproductions are hypnotic.  They should be..I designed them that way!

CUSTOM COLOR CHANGES TO MATCH ANY COLOR SWATCH YOU DESIRE.

In this example I will show you that I can quickly experiment with an unlimited amount of color combinations.  Need to match your decor? No problem.  Keep this in mind as it is one of my most important yet overlooked features.  We can just punch in the colors you like and shuffle them around until you are satisfied.  I can send proofs to your email or work with you in person.  Are you getting the personalization of my design?

NOT DONE YET!  PERSONALIZED UNIQUE PORTRAITS

I did my first drawing when I was five years old.  I began by drawing from photos and continued this my whole career.  It is a very difficult discipline for me.  There were people at school who awed me with this talent.  Although it doesn't come easy, I like that I developed this skill because it is fundamental.  I recommend it to all young artist. My friends and family love to have me do something special for them.  It makes a great wedding or birthday gift.  They are fond of portraits of their favorite authors.  Once again the customer is intricately involved.  I can draw anything.  I love drawing for the people in my life and this always makes them very happy.

FINALLY, ONE OF A KIND MASTERPIECES FOR THE SERIOUS INVESTOR

There are three unique pieces in this style that I consider investments.  As always, I was interested in creating a top notch product that would showcase my talents.  My local framer and I came up with this technique.  I had thousands of drawings of ink on paper sized at 3 inches by 2 inches. We mounted a selection of them on on thick board (all acid free) with special glue.  We added a double matte of acid free board to avoid discoloration in the long term.  The final touch was a shadow box separation from the matte.  They are really something to see.  Two more exist, but I have many ink drawings to create more like these...

Photograph of Ink on paper drawing compilation entitled FROM WITHIN MY TREE HOME at the Pleiades Gallery, NYC 2007... SIZE 65 inches X 54 inches.

DETAIL

A hardcopy of FROM WITHIN MY TREE HOME.  This piece was featured in Gallery and Studio Magazine.  I did something very smart that I would recommend.  Before I went to the framer I made scans of all the drawings and created this digital composite.  With work this intricate it was hard to give an accurate representation in a photograph so this came in handy for publishing in periodicals.

Untitled, Ink Drawings on paper mounted, double matted, and framed in glass.  SIZE 72 inches X 38 inches.  Sold

ANYTHING YOU SEE ON EITHER OF MY SITES CAN BE PRINTED.

All content copyright marc cavello 2016

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WHAT CAN I DO FOR YOU?

WHAT CAN I DO FOR YOU?

THE WILD WORLD OF

            LIMITLESS COLOR!

CUSTOM COLOR CHANGES TO MATCH ANY COLOR SWATCH YOU DESIRE.

NOT DONE YET!  PERSONALIZED UNIQUE PORTRAITS

FINALLY, ONE OF A KIND MASTERPIECES FOR THE SERIOUS INVESTOR

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